Conan vs. Bear was an idea especially targeted at the fans of Conan O'Brien. The theme it proposed to the fans quickly became popular and many people added their own interpretations. The theme was, of course, the imaginary fight between the television host and an imaginary bear. Anyone could let their imagination run wild and depict this fight in various manners. Many fans started debates about the quality of some of the depictions, people took sides and the subject became popular even on social networks.

Certain popular social networks hosted pages of Conan vs. Bear, which enabled people to communicate easier, to become fans of certain images of the fight, to express their views and to have an open discussion on the matter.